📖 From Book 1 · Chapter 3 · Acquisition

The ICP Worksheet

Your Ideal Customer Profile is a one-page description of the exact person you want to reach. Seven questions, about thirty minutes. The paragraph you walk out with is the name of your Acquisition harbor.

“Most owners think they have an ICP. They don't. They have a fog bank — ‘anyone who needs what we sell.’”

Seven questions. About thirty minutes. At the end you'll write a one-paragraph ICP statement — and that statement is the name of your Acquisition harbor.

Your name (optional)

What's the name of this Acquisition harbor? (optional — you'll refine this at the end)

This tool comes from the book. Get The Vibe Entrepreneur →