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From the chapter · Riding the Wave
Catch the Set
Answer, don’t pitch — and the wave carries you.
The Lineup
Set incoming
Captain's briefing
The set is rolling in.
Five waves. Five real buyers, each with the question they're actually asking riding the face. At the helm you have two calls: grab the megaphone and pitch, or open the logbook and answer them straight. Only one of those moves your ship.
We're not selling. We're solving.
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They Ask, You Answer — on the reading list →